Boutique Clubs Make a Sustainable Case for Themselves

Club Industry, November 2014

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Boutique fitness clubs are everywhere these days, and their proprietors are beginning to sense a trickling up, of sorts, on the operations of big-box gyms. From an increase in niche equipment and a wider array of group exercise classes to membership options and marketing, larger club operators are borrowing bits of wisdom from boutique models.

Photo: Ruff Fitness

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