Sarah Protzman Howlett

Sarah Protzman Howlett

Boutique Clubs Make a Sustainable Case for Themselves

Club Industry | November 2014 | Visit the original article online

Ruff fitness training 2014 595

Boutique fitness clubs are everywhere these days, and their proprietors are beginning to sense a trickling up, of sorts, on the operations of big-box gyms. From an increase in niche equipment and a wider array of group exercise classes to membership options and marketing, larger club operators are borrowing bits of wisdom from boutique models.

Photo: Ruff Fitness